Sunday, November 15, 2009

Branding!


Upon looking at branding my original thought was to use the full saloni symbol however I like the look of it without the red box as there are already so many angular lines going on in the piece that it sort of got lost. I therefore took the red box around the logo out and placed the "isaloni" across the chair. The visual affect seems to work quite nicely and gives is a more unique and funky look. I also looked into further branding options such as using the recycling symbol across the top of the seat. I like the visual appeal of this logo adn it works well seeing as how the xanita board itself is a sustainable option. The fact that the chair is built with no fixings or adhesives means it is 100% recyclable as well.

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